NOT connecting with customers. This tweet is basically the Twitter version of “Let me transfer you.” Click.

I feel focused on so many things sometimes, but professionally I always come back to the experience. How does the experience you’re presenting impact your customers, your employees, your bottom line? A lot of people talk about this subject but few really get it, in my humble opinion. So I follow the ones that get [...]

Last week, I introduced my Follow Friday Fourteen. It was a random selection of some of my favorite people to follow. This week, I decided to highlight some of the rockstars from Chicago. I’m sure many of you are already following some or most of these people, but for the few that aren’t – start [...]

In the spirit of sharing instead of dumping for #followfriday, I decided to share 14 people to follow on Twitter here. These are just the tip of the iceberg, for sure. I follow lots of people because there are so many fascinating, amazing, inspirational people out there.  If you think you should be on the [...]

Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media expert long before the rest of the world knew how to tweet. For years, she worked as a copywriter and an information architect. When blogs [...]