Last week, I attended the Soho Social Media Seminar and heard a fantastic line-up of speakers. For better or worse, I couldn’t make it for Day #2 because of some client obligations. (For better = having clients. For worse = missing another great day.) The final speaker on Day 1 was Diana Matigian, an Attorney [...]

This is not about social media. Yes, social media has led to the little guy taking on the big guys, like Dave Carroll of “United Breaks Guitars” fame who recently released his 3rd song in the trilogy: “United We Stand.” Social media has caused companies to sit up and take notice that what they do [...]

The California Condor, in 1987, was on the verge of extinction. Only 9 remained in the wild. A group of dedicated conservationists and scientists decided to capture those 9 birds and create a captive breeding program to bring them back. They are still around today, though struggling in the wild, but protected and nurtured by [...]

I was honored to be interviewed for B2BVoices – an excellent blog dedicated to “a meaningful conversation among PR pros, marketers and social media thought leaders in the B2B space.” It was a fun conversation. Let me know what you think – I’ve re-posted the interview in its entirety here. Listening & Responding to Customers: [...]

I feel focused on so many things sometimes, but professionally I always come back to the experience. How does the experience you’re presenting impact your customers, your employees, your bottom line? A lot of people talk about this subject but few really get it, in my humble opinion. So I follow the ones that get [...]

Yesterday I spent a great day with loads of smart people at Supergenius, the Word-of-Mouth (WOM) conference hosted by Gaspedal. After attending 11 amazing sessions, I decided to share my Top 11 Ideas here. One thing to note – many of the speakers were consistent in messages. So while I give credit here to these [...]

In the spirit of sharing instead of dumping for #followfriday, I decided to share 14 people to follow on Twitter here. These are just the tip of the iceberg, for sure. I follow lots of people because there are so many fascinating, amazing, inspirational people out there.  If you think you should be on the [...]

So I’m here to announce that I’m on my own, staring at the great unknown and very excited about what lies ahead.  There are a few things I’ve done that are starting to come together in ways nobody could predict just a few years ago. I’m helping companies tap into the power of engaging employees [...]

Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media expert long before the rest of the world knew how to tweet. For years, she worked as a copywriter and an information architect. When blogs [...]