Social media is not necessarily as easy as it sounds, but it still works.

In the continuing webinar series “Customer Experience And…” I had a chance to talk about an often-overlooked first touchpoint: Recruiting.

When you try to look at your own project, business, or even employees without a sharply tuned critical eye, you end up with a viewpoint that inevitably provides some data, but not necessarily the right kind.

There are many lessons, but for me it boils down to one.

What’s your Plan B? What if you, as an entrepreneur, are suddenly unable to deliver your A game? What if your customers are relying on your organization and something goes awry?

So how does someone like me find these enlightened leaders and special organizations? Social Media.

I don’t even remember what day it was, officially. I guess it was hardly official. I decided to incorporate on my own last year in July. In the year since, here’s what I’ve learned.

You’re hiring fast. You’re growing with your customer base. And some customers are starting to notice some changes. These customers rarely tell you directly until it’s a problem.

I wasn’t sleeping, I wasn’t able to focus and I was DOWN. I’ve never been down like that.

So I’m here to announce that I’m on my own, staring at the great unknown and very excited about what lies ahead.  There are a few things I’ve done that are starting to come together in ways nobody could predict just a few years ago. I’m helping companies tap into the power of engaging employees [...]