When you try to look at your own project, business, or even employees without a sharply tuned critical eye, you end up with a viewpoint that inevitably provides some data, but not necessarily the right kind.

There is some lore out there that B2B is vastly different than B2C experience. I beg to differ.

I’m often asked about what specific industries I’ve worked with, and it’s fun to go back and discuss the banking, insurance, transportation and logistics, education, non-profit, industrial, retail and software companies I’ve worked with in my career. But sometimes who calls is in “the gap.” They are part of a world I haven’t yet focused [...]

I was honored to be interviewed for B2BVoices – an excellent blog dedicated to “a meaningful conversation among PR pros, marketers and social media thought leaders in the B2B space.” It was a fun conversation. Let me know what you think – I’ve re-posted the interview in its entirety here. Listening & Responding to Customers: [...]