Yesterday I spent a great day with loads of smart people at Supergenius, the Word-of-Mouth (WOM) conference hosted by Gaspedal. After attending 11 amazing sessions, I decided to share my Top 11 Ideas here. One thing to note – many of the speakers were consistent in messages. So while I give credit here to these [...]

In the spirit of sharing instead of dumping for #followfriday, I decided to share 14 people to follow on Twitter here. These are just the tip of the iceberg, for sure. I follow lots of people because there are so many fascinating, amazing, inspirational people out there.  If you think you should be on the [...]

So I’m here to announce that I’m on my own, staring at the great unknown and very excited about what lies ahead.  There are a few things I’ve done that are starting to come together in ways nobody could predict just a few years ago. I’m helping companies tap into the power of engaging employees [...]

Engagement in 3 Easy Steps: 1. Assess your experience. Conduct a roadmap session to get everyone on the same page about the kind of experience you WANT to offer your customers. Is it happening today? If not, what steps do you need to take to close the gap between ideal and reality? 2. Look under [...]

Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media expert long before the rest of the world knew how to tweet. For years, she worked as a copywriter and an information architect. When blogs [...]

Yesterday at a conference, I was peppered with questions about WHY small and growing businesses should enter into social media. This video from a few weeks ago helps answer