Customers evaluate your product, experience and competition more than ever before. Are you evaluating fast enough?

But who is advocating for your customers? In 2011, we had some unreal examples of when companies did the opposite of advocating.

Would you talk to your mom like this? It’s a simple litmus test.

Social media is not necessarily as easy as it sounds, but it still works.

Customers provide so much – not just a paycheck.

Stand out by being extraordinary at the ordinary. Simple ways to improve the customer experience.

While every company understands the need for a CFO, most of them do not understand the need for a CCO (Chief Customer Officer).

Greetings from the Customer Experience Professional Association’s Members Insight Exchange!

I decided to provide a reading list of sorts from the archives about customer experience.

Companies take advantage of cheap communication channels like email and direct mail. They believe it’s important.