On this April 1st, after years of studying the ways improved customer experience can help your company, I’ve come up with a no-fail solution to all your experience woes. Here they are.
1. To run your social media efforts, hire this guy: 
2. For your user experience, aim to make your site look something like this: 
3. Don’t forget about your communications! It’s great when you can really get across what you mean with customers. Don’t forget to start each letter with “Dear Valued Customer” instead of personalizing their name. This is especially true when sending a cancellation notice or otherwise decreasing the amount of service!
4. It’s important to track the right metrics. What better way to serve customers than to get them off the phone as quickly as possible? That’s why I’m a big fan of the “Time On Call” metric. It encourages call center reps to hang up on individuals who are just taking too dang long to explain the issue.
5. Finally, leadership is important to ensure you engage your employees to deliver the customer experience you’ve carefully designed. I’ve heard this guy is looking for his next opportunity, and he’s proven a lot about his leadership abilities!
