Processes are often created for processes-sake. Don’t fool yourself. Adding more steps, layers of bureaucracy or excessive approval delays action, limits people and makes your experience suck.

“Relationships are like banks. It works best when you both make deposits. That way, there’s always something in the bank for a withdrawal.”

Get your head in the game. Face reality. Nobody fits perfectly neatly into a box, and this is true for segments and target markets, too.